Patagonia......marketing ploy

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ontheedgeandscaredtodeath

Trad climber
San Francisco, Ca
Oct 27, 2008 - 01:53pm PT
All marketing is a ploy.
LuckyPink

climber
the last bivy
Oct 27, 2008 - 02:08pm PT
the argument is off the true point, true point being that we are all pretty much sick to death of America's corporate " religion" with its prophets and proselytizers. Sick of it I tell you, I don't care who they are, I'd love to see a world free of advertising, public relations, and spin.

just go climbing
admire good climbing qualities in anyone who has them.
tom woods

Gym climber
Bishop, CA
Oct 27, 2008 - 03:54pm PT
Let's cut to the chase. We are all jealous of people who get paid to climb with out having to guide.

As I type this out at work, I know I'd sure like to be elected to an ambassador for Patagonia. It would be a good story too. Guy working at computer is freed by corporate sponsorship, his climbing improves dramatically with time to actually climb, train and go places. We could watch my improvement from working slob into full time athlete.

I'm thinking this marketing strategy has legs. Yvon? Anyone? Please?

Tom
jstan

climber
Oct 27, 2008 - 04:03pm PT
I would suggest we all remember the grass on the other side of the fence is always greener. As the economy contracts representatives generally will be expected to deliver more results and to obey instructions even while suspecting a layoff may be in store. Then the idea of taking a short job followed by having untrammeled freedom will sound pretty darn good.
Tarbuster

climber
right here, right now
Oct 27, 2008 - 04:15pm PT
Jealous…

Cut to the chase, .......Yes Tom Woods!!!
You win the contest AND the free car...
(okay maybe the car needs some work, but it is a real cream puff and purrs like a kitten)


I am mad as hell & I’m just not going to take it anymore!!!
Darn tootin’ right I’m jealous.

Lemme see now…

 Majka is an accomplished guide.

I was a guide for 10 years; ...but, that was on the silky smooth safe Yosemite granite.
For years, she’s done daily battle with clients and loose rock in Rocky Mountain National Park.
I burned out, while she, in contrast ...stuck with it…


 Majka has established herself as an expert in her field,
By routinely getting published in the mags, with "how to" stuff, and funny stuff, and stuff.

Heck, I can write!!!, ...but I don’t, because I don’t have much to say…shoot. And I did establish myself as an expert in the field, but mostly spearheading happy hours in Tuolumne Meadows, after-hours.
But wait, I can be funny…*but that’s not intentional*..., rats again.


 Majka gets sponsored.

I could get a sponsor too …if I’d only get into AA.


Yup, jealous again.
-Roy
Nefarius

Big Wall climber
somewhere without avatars.........
Oct 27, 2008 - 05:53pm PT
Really, the only jealousy I saw was in the OP's thread.

I kinda look at the whole thing like I do with Bill Gates and Micr$oft (being that I work in the IT industry) - I really despise a lot of his business practices, but can kinda see myself doing some of the same things if I were in his position. Yeah, it'd be kinda cool to be the richest guy in the world for a decade or two.
maculated

Trad climber
San Luis Obispo, CA
Oct 27, 2008 - 05:58pm PT
Does it really matter whether someone is hardcore if they make clothes you like?

I have my issues with Patagonia after the Pine Mountain Pulldown debacle, and it's a damn good story that would make you think twice about supporting them, but this particular issue seems kind of weak.

I'd definitely say that they are no friend to the average climber.
Tarbuster

climber
right here, right now
Oct 27, 2008 - 07:02pm PT
*BUMP*

And another thing...um...uh...ferfuksakes I am so piss't about all of this.
And also, how many posts so far ...70.......and all text?
Can we please somebody get some pictures up???
Tarbuster

climber
right here, right now
Oct 27, 2008 - 07:10pm PT
I mean, really,
When it comes to goofing off, sometimes I feel like I have to do EVERYTHING.

'wish I could pull off the choker thing AND wear a stetson.


from:
http://www.majkaburhardt.com/about-majka/
Tarbuster

climber
right here, right now
Oct 27, 2008 - 07:16pm PT
'n just to be sure we are ON topic:


from:
http://www.majkaburhardt.com/photos/
couchmaster

climber
Oct 27, 2008 - 08:59pm PT
Sorry Stich: nope. You have to be doing 5.9 or better.. OUTSIDE of the gym:-). Yeah, the red tape route doesn't count.

Sad.
Tarbuster

climber
right here, right now
Oct 27, 2008 - 09:06pm PT
hahahahahahahahahahahah!
Poor Stichy-pooo.
Somebody call the Wahbulance!!!

(I seen him do the blue tape 5.7 wide route...held .....I mean, BELAYED him on it)
Bullwinkle

Boulder climber
Oct 27, 2008 - 10:23pm PT
this could explain Cedar Wright. . .
Tahoe climber

Trad climber
a dark-green forester out west
Oct 27, 2008 - 10:49pm PT
You were surprised that Majka had journalism connections? After writing for Climbing mag for years?

There are companies with sub-standard sponsored "athletes." Patagucci isn't one of them.

My only problem with Patagonia is that they seem to be moving toward stylish hipster city clothes and not towards gear.
What do they have, like one pair of climbing pants/shorts available now?
But you can get that polo or cashmere sweater.
Sheesh.

TC
rlf

Trad climber
Josh, CA
Oct 27, 2008 - 10:52pm PT
You gotta be f*#king kidding me. This stupidity is still going on after 70 something posts?

Jesus you people are bored.

Long live Ouch!
outdoor industry insider

climber
Topic Author's Reply - Oct 27, 2008 - 11:18pm PT
Besides Majka stating that she didn't summit Denali, yet Patagonia and other sites claim she did...remember--she a journalist (self-proclaimed) but doesn't bother to fix this inaccuracy.

well let's see, for some more concerns:

states in her presentation "I thought Ethiopia was flat until I arrived there!" Really? An international climbing guide, and you didn't check this out before hand? Really? (Of course she knew there was climbing potential, her sponsors had the story written before she even left...she's just a character in their story). They probably just thought for marketing purposes it sounds more like the climber lifestyle to "just go for the rock, chase the FAs" over the original plan of writing about coffee beans.

states in her presentation "Only 5 other people have even climbed in Ethiopia, and one of them is in this room!" Really? Wilford climbed there too? Hey, wait, don't you two share the same sponsor? Hmm.

states in her presentation "I was at the jail house for 10 days trying to free the kid robbers while my team continued on with the FAs" and has a picture to prove it, and she's in the picture. Who took the picture? The photographer that was supposed to film the FAs? Why would he take pictures of you in a jailhouse, over those proud sends? Oh, that's right, you need to write an adventure story, that's what your sponsors need you to do.

Whole "vertical ethiopia" sounds contrived, best recast it as "exaggerated ethiopia"

How long has Majka been a fictional writer for Climbing magazine? I guess she broke out of the fictional writing and launched into her nonfictional work.



WBraun

climber
Oct 28, 2008 - 12:03am PT
Inside-outside that original "Tin Shed" now that's my kinda place.
outdoor industry insider

climber
Topic Author's Reply - Oct 28, 2008 - 12:25am PT
Wbraun,

Good one, seriously, that's good writing!

Nevertheless, it takes little effort on my part to hash out a discussion.

If one is promoting oneself as a climbing expedition leader, international climber, and journalist, specifically, a nonfiction writer...then I expect just that, shouldn't everyone? More importantly, to me, if someone is appearing altruist, and a leader in women's issue, as Majka is branding herself with her promotion of her book, then she should reveal her sponsors and their hand in the "wild, spur of the momemt, self-discovery" adventure that she had.

I know that the Gen-Y generation needs heroes, and in general, our society, but let the heroes' unrecognized deeds get recognized...not the other way around.

As for Brittany Griffith, she's branding herself well as the climbing party girl. Kate is the thoughtful, balanced one, and Majka is the one with political sensibility. They are flavors, and the consumer picks the one they can identify with, then "buy on!"

Oh, and for the record, I'm just telling it like it is, ya know, like Brittany does! ; )





Indoor Industry Outsider

Social climber
Your Starbuck's Parking Lot
Oct 28, 2008 - 12:37am PT
I used to have idols, now I'm just idle.
Bullwinkle

Boulder climber
Oct 28, 2008 - 12:39am PT
Thats it!!!! The new Spice Girls, I think Patagonia should sponsor me to make a Calendar. DF

Still doesnt explain Cedar Wright.
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