Chris make sure to CYA on the "forever" licensing terms...
Maybe let them have "forever" licensing on the existing as-is product with bug-fixes for 12-24 months. Then they have to pay extra in a few years for content updates with new routes and conditions.
So you have a hybrid subscription/update model, continuing revenue when new value is added (new platforms, new routes, bug fixes and features), but people get to keep what they initially buy "forever". You'll have to deal with different software release branches- bug fixes only for each major version to give to people for up to 12 months after initial purchase, then separate major versions that add new features. The content packs can also be versioned so you pay for an initial chunk, then get a deep discount when you upgrade to the latest version.
Have fun sorting out the details.
This definitely looks like a great product for folks unfamiliar with an area and limited free time to not get lost on the approach and blow plans for the one big day. For example, lots of climbers with day jobs who come to Vegas for a work conference would be able to make great use of this.
Im curious - does anyone think that smartphone climbing apps are the future of guidebooks? Will the printing press draw its wheezing last breath at the hands of a bunch of silicon chips and organic LED screens?
I personally like books, and will never abandon them. But I do admit there is some value to the app form of the guide too. Maybe the future is both?
Regarding the discussion above about subscriptions: effective immediately, all of our three-year subscriptions have been changed to "forever" products that you own and keep. SuperTopo's guide to Red Rocks has always been this way, and now it's across the board. We were able to get approval from all our content partners to respond to the customer feedback and we hope it brings you more of what you want.
This includes retroactively extending all previous purchases, too. New purchases will include one year of free guidebook updates, but previous purchases bought as "three year" subscriptions have been grandfathered to get the full three years of updates as well. After one year, updates will be available at a reasonable cost which will naturally depend on how much and how often each guide is updated.
My sincere thanks to the people here who took the time to share their opinions. Please feel free to email me or post at rakkup.comhttp://www.rakkup.com/rakkup-discussion/ if you have questions.
We update our apps constantly to keep trying to make the experience better and hope the next time you head to Red Rocks or one of the other areas we cover, you'll give us a try.