The new MEC logo

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'Pass the Pitons' Pete

Big Wall climber

like Ontario, Canada, eh?

Jun 20, 2013 - 12:10am PT

What brilliance!

It's right up there when they decided to rename the Northwest Territories. So they took a Canada-wide poll to see what it should be renamed.

#1 Most popular choice: the Northwest Territories

#2 Most popular choice: Bob

climbski2

Mountain climber

Anchorage AK, Reno NV

Jun 20, 2013 - 12:28am PT

Sometimes I love Canada.

If they wanted simple they should have gone really simple.

How bout a plain single. M

Chief

climber

The NW edge of The Hudson Bay

Jun 20, 2013 - 01:27am PT

Member since 76.

"A bastion of mediocrity staffed by overeducated backpackers flogging bland and inferior imitations of innovator's product in the name of benevolent social consumerism".

Old logo not so great but understandable.
New one.....lame.

Bad Climber

climber

Jun 20, 2013 - 08:58am PT

MEC has been semi-dead to me since they dropped the full line of RAD pants. Used to be able to get a range of colors in all sizes, including the tall kind that I need.

Put the rad back in RAd!

BAd

MH2

climber

Topic Author's Reply - Jun 20, 2013 - 11:03am PT

Ah you bunch of elitists. Just what the poor store worried about - you danglers(climbers) scaring off the dabblers(customers) with your emblem of a mountain.

happiegrrrl

Trad climber

www.climbaddictdesigns.com

Jun 20, 2013 - 01:06pm PT

I'm no pro at logo design, for sure. But I have to wonder how the deciders ate whatever BS the *creative* agency was feeding them, to agree to that logo.... Yet it seems to be the way things have been going in the last year. A trend towards extraordinarily boring logos.

I liked the one shown above with the mountain and letters combined.

RyanD

climber

Squamish

Jun 20, 2013 - 01:38pm PT

MEH, lol

I could care less about the logo so long as the return policy remains unharmed.

Ghost

climber

A long way from where I started

Jun 20, 2013 - 01:49pm PT

I could care less about the logo so long as the return policy remains unharmed.

Given what just happened at REI, I suspect MEC will be looking hard at its return policies before long.

But really, Relic's post upthread says it all:

The new logo says absolutely nothing about the brand while the old one says everything. What a horrible job they did.

Except that from the point of view of those in the Boardroom, it should end with "What a brilliant job they did."

Seriously. The whole point of that kind of logo is to disassociate the brand from any specific product or even product category. A box with some initials in it is a fine way to do that.

With that in mind, I point out that the box should have contained the letters "NBI" rather than "MEC." As in: "Nothing But Initials"

Rolfr

Social climber

North Vancouver BC

Jun 21, 2013 - 12:52am PT

Say what you will about the logo, they still support climbers access issues.

The times they are a changing, from a Vancouver newspaper article. (that's the crinkly stuff with ink on it, used to communicate before the intardnet.)

"The most recent member-survey information on customer interests posted to Mountain Equipment Co-op’s website also reflects the changes. While 85 per cent of members surveyed listed camping and 61 per cent listed hiking as interests, cycling was a big category with 73 per cent of members and fitness or working out at a gym with 54 per cent.

And by comparison, 26 per cent listed yoga or Pilates as an interest versus 12 per cent for climbing."

Read more: http://www.vancouversun.com/business/affordability/Mountain+Equipment+retools+brand/8542417/story.html#ixzz2Wp4M82vT

I guess we are all just dinosaurs.