Alex Honnold sells out to Citibank

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MTucker

Ice climber
Arizona
Topic Author's Original Post - Nov 25, 2011 - 09:49pm PT
Yep, Alex Honnold sells out to people that KILLED the US economy.

http://www.youtube.com/watch?v=VE4bcq8Plzk&feature=player_embedded

Hope the paycheck was big enough.
mike m

Trad climber
black hills
Nov 25, 2011 - 09:52pm PT
I am sure it was and good for him. He has hung his neck out as far as anyone and I hope he gets paid royally for it.
Studly

Trad climber
WA
Nov 25, 2011 - 09:53pm PT
That is like the coolest commerical. Good for Alex.
Reeotch

Trad climber
Kayenta, AZ
Nov 25, 2011 - 09:54pm PT
Hey, I'd take their money.

I don't think Alex is exactly rich, famous maybe, rich, no . . .
PeteC

climber
Nov 25, 2011 - 10:04pm PT
I'm torn-- the commercial is great -- excellent footage of a classic route, but having a hard time reconciling this will the reality that is Citibank. Morally ambiguous, like much of life I guess. Citibank and it's brethren are evil, and while I hate that he's promoting them, I'm glad that if they are spending money on advertising, that it is ending up with Honnold..

Climb more, use the Visa less.
ms55401

Trad climber
minneapolis, mn
Nov 25, 2011 - 10:16pm PT
the chorus of poors, sticking it to The Man on the taco

funniest shitt ever
Dapper Dan

Trad climber
Menlo Park
Nov 25, 2011 - 10:28pm PT
I have no problem WHAT SO EVER with Honnold making a fat paycheck off of Citibank .

Good for you Alex , take the money and climb as much as you can . The 99% of climbers on this forum who work 40 hours a week are slightly jealous ...
WBraun

climber
Nov 25, 2011 - 10:31pm PT
That's a funny commercial.

The best trad climber on the planet hanging off a rope laughing while posing in the poser position.
couchmaster

climber
pdx
Nov 25, 2011 - 10:32pm PT
Mtucker sold out to the US goverment.....we all get to pay for him. If anyone doesn't like Citibank, or want a Citi card, it's easy: don't bank there. Don't get the Citicard with no blank out dates etc etc. Go elsewhere, there's lots of banks and Credit Unions you can chose from. However, we have no choice about paying for Mtucker, we must pay his salary: as with all US obligations that we are taxed for it's mandatory you pay taxes or you go to jail. I'll go with Honnold (a climber) and the voluntary choice to avoid Citi if I wish, as the clear winner on this one. Great commercial too.



Mtucker quoted:
MTucker

Ice climber
Arizona

Topic Author's Original Post - Nov 25, 2011 - 06:49pm PT
Yep, Alex Honnold sells out to people that KILLED the US economy.

http://www.youtube.com/watch?v=VE4bcq8Plzk&feature=player_embedded

Hope the paycheck was big enough.

Why bitch on this? Nothing to say on the trillions of our MANDATORY OR YOU GO TO JAIL tax dollars wasted on US adventurism and needless wars abroad that won't pay a nickle in return. We borrowed most of that scratch and it still needs to be paid back. I'd think bitching on this commercial is overlooking this huge and much more significant issue.

Thanks Bush.
QITNL

climber
Nov 25, 2011 - 10:40pm PT
I saw that yesterday, I didn't notice Honnold, I was wondering who's the chick?

Katie Brown as it turns out.

What's the rock?

Edit - Ancient art, yeah, thanks.
couchmaster

climber
pdx
Nov 25, 2011 - 10:41pm PT
Ancient art. Nice commercial.


http://www.mountainproject.com/v/107345452

Old guy alert: anyone else remember the Chevy commercial on top of Castleton where they got a Chevy up on top of that pinnacle? "See the world today, in your Chevrolet" la la la la la !
philo

Trad climber
Somewhere halfway over the rainbow
Nov 25, 2011 - 10:42pm PT
More power to Alex.

But...
Hey Couchumper WTF?
Mtucker sold out to the US goverment.....we all get to pay for him.
Explain this please. Or are you emulating Cletus the fetus eater?
Make up what ever nonsense plops into your mind and spew without verification.
Lynne Leichtfuss

Trad climber
Will know soon
Nov 25, 2011 - 10:42pm PT
Maybe I watched the wrong commercial but it seemed to me the gal with Alex was featured almost more than he was. Alex didn't promote anything by talking. Promo talked about Citi points which I myself used to go to Belgium to visit my son and his family and cost me round trip @ $90.00.

Which of us have not used a card or bought from a company that does not tow the line of philosophy we do? Betcha' none of us are virgin.

Cheers Alex and company.
couchmaster

climber
pdx
Nov 25, 2011 - 10:44pm PT
She's clearly better looking that him Lynne, they're trying to sell product after all:-) LOL

Philo, Please don't take this the wrong way, but you're really too much of a dickhead (needlessly so) most of the time to everyone else. As life's already too short, I'm not going to waste my psychic energy on discourse answering any of your questions or conversing with you. Take care! Heal up!
John Butler

Social climber
SLC, Utah
Nov 25, 2011 - 10:46pm PT
Good for him. Live long and prosper.

:-)

Mighty Hiker

climber
Vancouver, B.C.
Nov 25, 2011 - 10:47pm PT
May the force continue to be with him. Katie too.
Lynne Leichtfuss

Trad climber
Will know soon
Nov 25, 2011 - 10:48pm PT
Right Couchmaster, but Alex is a cutey. I've got a couple nieces that could rock his boat. Think tho, Mr. Honnold has a major in his life. Least that's what was on the microwaves this summer. :D Cheers
jogill

climber
Colorado
Nov 25, 2011 - 10:50pm PT
That was Alex? I only caught a glimpse of the "boyfriend". Almost entirely about the girl. No big deal as far as I'm concerned.
philo

Trad climber
Somewhere halfway over the rainbow
Nov 25, 2011 - 10:56pm PT
Thanks Couch I appreciate it.
happiegrrrl

Trad climber
www.climbaddictdesigns.com
Nov 25, 2011 - 10:57pm PT
It would be funny if they became an item due to getting to know each other that day. I don't know Alex, but saw him at the Facelift when Timmy O'Neill did that Talk Show sketch with him in it, and ever since I have been rooting for him to find a nice girl. Not to settle down, of course, but everyone deserves love.

As for c/cards - those who use the types with bonus points to make purchases, and then pay in full each month have my respect. I know someone who pretty much uses her card for everything(to the point of absurdness, such as going to dinner with a group and trying to finagle using her card to pay/collect cash form the rest, just for the points she'll get), but like Lynn, this person gains from the use. That she pays in full each month means she is actually getting more back than she put in. Better return than any bank will give on a savings account....



Rankin

Social climber
Greensboro, North Carolina
Nov 25, 2011 - 10:57pm PT
That's not selling out. What is he selling out? Looks like he's just getting paid for some honest work. Nothing wrong with that. Good for him!
bergbryce

Mountain climber
South Lake Tahoe, CA
Nov 25, 2011 - 11:02pm PT
That commercial sure is lame. Get this certain credit card and you can go rock climbing!!! lame.
However, I do think it's cool he'll get lots of climbing days out of doing that commercial and maybe upgrade to a Sprinter, good for him.
Mighty Hiker

climber
Vancouver, B.C.
Nov 25, 2011 - 11:04pm PT
Quiet Friday night: http://www.supertopo.com/climbing/thread.php?topic_id=1673133
Stewart Johnson

climber
lake forest
Nov 25, 2011 - 11:06pm PT
crimpin for cash how cush.
pimpin van upgrade, new tile shower for mom, life is good.
TGT

Social climber
So Cal
Nov 25, 2011 - 11:15pm PT
Here's wishing that the add is classic enough that the residuals continue to flow for many years. (for both of them)
wee man

Trad climber
truckee ca
Nov 25, 2011 - 11:23pm PT
good for alex, hope he gave them the shaft,no climber out there who would not do the same thing, at least not the working class
gonzo chemist

climber
Fort Collins, CO
Nov 25, 2011 - 11:29pm PT
Happie....

methinks that A.H. and K.B. have known each other for quite some time:

http://www.climbing.com/news/hotflashes/katie_brown_half_dome_all-free_onsight/


MTucker, did you sh#t on Bachar for his Gilette commercial?


mucci

Trad climber
The pitch of Bagalaar above you
Nov 25, 2011 - 11:35pm PT
Katie brown is smoking hot on lead!
murcy

Gym climber
sanfrancisco
Nov 25, 2011 - 11:39pm PT
Way to cave to crass materialism, Hollywood Honnold! Soon he'll be using that synthetic motor oil, getting the ramen with real bits of dehydrated meat, and having regular dental appointments.


OCCUPY HONNOLD'S VAN!!
philo

Trad climber
Somewhere halfway over the rainbow
Nov 25, 2011 - 11:46pm PT
Mercy Murcy that was funny.
Klimmer

Mountain climber
San Diego
Nov 25, 2011 - 11:47pm PT
Everyone uses one credit card or another right? Whether we like it or not "the man" pretty much forces us to do so right? Difficult to do everything with just cash these days.

So, if it wasn't Citibank it would have been another card.

Might as well make a buck for doing what you are known to do, ie climbing.

Good for them. Hope they made a good $$$ deal and that they spend it wisely.

No one would know that the guy in the commercial is perhaps the world's most famous soloist ever (at least at this time), except for climbers. I hope Alex's time lasts a full life time. I'm inspired but I could never do what he does.

GOD keep you safe Alex.
The Alpine

Big Wall climber
Nov 25, 2011 - 11:47pm PT
F U C K yes!
TwistedCrank

climber
Ideeho-dee-do-dah-day boom-chicka-boom-chicka-boom
Nov 25, 2011 - 11:48pm PT
He needs some pocket change. More power to him.
philo

Trad climber
Somewhere halfway over the rainbow
Nov 25, 2011 - 11:53pm PT
Not since Tobin Sorenson has a US climber caused such a stir.

I am at a loss to grasp what stir Tobin caused.
Chaz

Trad climber
greater Boss Angeles area
Nov 25, 2011 - 11:58pm PT
ATTENTION *OCCUPY* PROTESTORS!!

If you want the banks' money, this is how you get it. Put your unique talent to work for the big bank doing something they're willing to pay for. EARN some of their money and it won't be theirs anymore, it'll be yours.

This exact same strategy works all throughout our society.

Mungeclimber

Trad climber
sorry, just posting out loud.
Nov 25, 2011 - 11:59pm PT
That's a funny commercial.

The best trad climber on the planet hanging off a rope laughing while posing in the poser position.


EXACTLY! LOL!!!

go-B

climber
Habakkuk 3:19 Sozo
Nov 26, 2011 - 12:01am PT
That's cool make'n some cash climbin,
and earned um some points to!

altieboo

Boulder climber
Livermore, Ca/ Currently: Peoples Republic
Nov 26, 2011 - 12:14am PT
AT least he was tied in.
camtron

Trad climber
so cal
Nov 26, 2011 - 12:16am PT
Beth Rodden talks about it. http://blog.bethrodden.com/2011/10/climbing-takes-hollywood.html
Vitaliy M.

Mountain climber
San Francisco
Nov 26, 2011 - 12:27am PT
This commercial is the biggest troll ever. Katie Brown doesn't have a harness or gear to climb Ancient Art. And Honnold is doing this climb roped. LULZ
QITNL

climber
Nov 26, 2011 - 12:50am PT
Heck, I didn't even notice the dude, I thought they were actors. They certainly didn't write the script. Ms. Brown should make out quite nicely since that's a speaking part.

Just for context, this is from 2003:

http://www.thebrushback.com/Archives/rockclimbing_full.htm

Rock Climbing Named Most Popular Sport Among People In Commercials

BOULDER, CO--For the third year in a row, rock climbing has been named the most popular sport among characters in television commercials. The activity, which has been depicted in a record number of ads this year, is being hailed as the latest craze among make-believe people in televised advertisements.

“The popularity of rock climbing is really at its peak,” says Neil Lamarsh, Vice-President of Lamarsh and Lehman Advertising. “People in commercials have taken to the extreme sport in record numbers, and its popularity is still growing.”

According to Lamarsh, the products most likely to feature rock climbing in their commercials are SUV’s, soft drinks, and alcoholic beverages. Since rock climbing is a symbol of freedom and rugged individuality, it is an attractive tool for corporations who are trying to associate themselves with that sort of lifestyle.

“Our soft drink is the sort of drink that would appeal to people who are free spirited and adventurous,” says Suzy Travers of Mountain Dew. “Just taste it and you’ll understand. It goes hand in hand with rock climbing, bungee jumping and white water rafting. If you don’t partake in these activities, it’s probably because you’re fat and lazy, and you’re also a coward. You could never star in a Mountain Dew commercial.”

“I just love rock climbing,” says Kyle, one of the the three “Do The Dew” guys. “Its totally hip and it really appeals to my generation of fictional characters created by focus groups and corporations. It’s the perfect sport for us.”

What makes the rise in popularity of rock climbing among people in commercials even less likely is the general apathy it inspires among actual people. According to a poll, rock climbing is the 370th most popular sport in America, behind such activities as Backgammon (#156), Curling (#369) and Midget Tossing (#6)


Is this ad any better or worse?
Yvon Chouinard and the American Express Members Project Commercial
http://www.youtube.com/watch?v=wlaYJhLylzw
Tami

Social climber
Canada
Nov 26, 2011 - 01:05am PT
According to a poll, rock climbing is the 370th most popular sport in America, behind such activities as Backgammon (#156), Curling (#369) and Midget Tossing (#6)



hahahahahahahaa
NigelSSI

Trad climber
B.C.
Nov 26, 2011 - 01:13am PT
ROFL!!!!

Honnold takes a few bucks for an afternoon shooting on a desert spire while MTucker tries to rip off climbers with his over-priced used climbing gear. Who's the villain here?
Jim Brennan

Trad climber
Vancouver Canada
Nov 26, 2011 - 01:15am PT
Who cares ?

In 1986 some friends and I were in the right place at the right time to be used for an Expo 86 commercial.

We were filmed waving for the camera after being dropped off on a ridge by helicopter. It was really fun and we got to go climbing in the afternoon when it was finished.

The big picture at 24 years old was... They gave me $1200.00 for waving at a helicopter. Money spent on avoiding work, going climbing and partying !

Was it a sell out ? You bet it was !
BASE1361

climber
Yosemite Valley National Park
Nov 26, 2011 - 06:23am PT
Lober is also "Wilderness Respect" at Mountain Project.He posted the EXACT same thread there. The same pathetic tone is in all his posts.

Looser.

http://www.mountainproject.com

Rattlesnake Arch

Social climber
Home is where we park it
Nov 26, 2011 - 06:33am PT
Well worth postponing a speed attempt on the Nose for. We all gotta eat..

BTW I liked it. They made a cute couple.
steveA

Trad climber
bedford,massachusetts
Nov 26, 2011 - 07:50am PT
Nice to see he made some pocket change.

We sell out every time we pay our taxes.
Roger Breedlove

climber
Cleveland Heights, Ohio
Nov 26, 2011 - 08:40am PT
What I noticed is that Katie and Alex talked about getting a diamond, but decided to buy gear!

"With this harness and these shoes, I thee..."

Traditionalist, preserving the dirt-bagging traditions.

I am glad they are both able to collect a paycheck. Maybe climbing will climb into the 360s.

Cool that Katie led.
Toker Villain

Big Wall climber
Toquerville, Utah
Nov 26, 2011 - 08:58am PT
A guy who maces cripples points the finger at Honold for doing an ad for Citibank.

What a dick!

Hey Lobo why don't you occupy your head using your rectum.



I own shares in Citibank and say good for them and good for Alex.
Spider Savage

Mountain climber
The shaggy fringe of Los Angeles
Nov 26, 2011 - 09:38am PT
Alex is going to get a good paycheck for this plus residuals every time the ad plays. This is cash going into our climbing community to someone who deserves it most. Good for him.

I would agree that the OP is unenlightened. If someone came to you and asked you to work as a climber for a couple of grand plus a few more thousand in residuals would you ask, "Who is it for? Citibank...no, I do not want to help them. Keep your money. I am pure."
Roger Breedlove

climber
Cleveland Heights, Ohio
Nov 26, 2011 - 09:45am PT
I was always delighted when my residual checks came from Universal Studios: found money. And dismayed when they stopped. All for want of a SAG card. So shortshighted of me. I wish only the best for Alex and Katie.

I want to know what made Alex laugh. That will get him an invite back.
Bill Mc Kirgan

Trad climber
Cedar Rapids, Iowa
Nov 26, 2011 - 09:52am PT
I had no idea who the 'actors' were in that commercial, but I did mention to my wife that CitiBank managed to get it right representing climbing in a TV ad. No wonder CB got it 'right'!

At the other end of the getting it right/wrong perspective, a recent cruise line commercial features some yahoo grinning as he does a swinging traverse on the climbing wall...that one makes me chuckle every time I see it.

The CB ad is awesome for the way it represents climbing technique, and for getting some world-class talent involved. Selling out? As others have mentioned, it looks like an honest day's work, and there's no shame in that.

Relic

Social climber
Vancouver, BC
Nov 26, 2011 - 10:10am PT
So Alex making money in his chosen career is wrong?

Jeez guys...
Ezra Ellis

Trad climber
WA, & NC & Idaho
Nov 26, 2011 - 10:20am PT
Good for you Alex!!!

He deserves it. One of the truly great and humble climbers, making some cash doing what he loves!

Some climbers are sponsored by Patagucci a Billion dollar corporation, are they sell-outs too? We sell out every time we go to work!
Maysho

climber
Soda Springs, CA
Nov 26, 2011 - 10:39am PT
If you look at a network map of which financial corporations own what percentage of the worlds economy, you will see that in some ways we all have "sold out" to Citibank. http://www.newscientist.com/article/mg21228354.500-revealed--the-capitalist-network-that-runs-the-world.html

A different take...My full time job and life mission is to work on improving Youth Wellness. So amidst the overwhelming plethora of consumer messaging that kids are exposed to, I really appreciate this ad for the message of functional equipment, purchased to support adventurous female empowerment... in a setting of stunning natural beauty.

Peter
TFPU

Sport climber
Idaho
Nov 26, 2011 - 10:43am PT
MTucker...

biggest d bag on supertopo or biggest d bag ever?

Jingy

climber
Somewhere out there
Nov 26, 2011 - 10:49am PT
Its not really selling out, right?

Yes, he just when they said jump....

But really, I see it as "Will you do this for us, which we will pay you for?

Not to mention how righteous the commercial was for women being the leaders in relationships.


No, he gets to live his life by his rules a little bit longer because of the giant economy destroying mege-corporation.
philo

Trad climber
Somewhere halfway over the rainbow
Nov 26, 2011 - 10:52am PT
So, IS MTucker actually Keith Lober?
It would explain a lot.
zip

Trad climber
pacific beach, ca
Nov 26, 2011 - 11:02am PT
^^^^^^^^^
good question?
billygoat

climber
Pees on beard to seek mates.
Nov 26, 2011 - 11:21am PT
QITNL, One correction: it's not a speaking part for Katie. The voice over isn't heard. Her voice is probably not considered industry standard.

And one question/revelation for those of you complaining: Back in September Chris Sharma accepted about 3,000 euros a day from Rupert Murdoch's oldest son as a guiding fee for a trip in Majorca. How do you feel about that?

My take is this: if you're in an influential position and you use your influence to promote positive activities, then the right thing to do is to try to accept any offers where its possible. When Chris took the money for guiding, he had the opportunity to influence one of the most controversial families in the world. Right on! I'm guessing, granted on a more superficial level, Alex and Katie felt that being in the commercial was a way to promote an activity they believe in. And, if they don't do it, someone else does. So why not take the pay check and increase the depth of your influence?
Chaz

Trad climber
greater Boss Angeles area
Nov 26, 2011 - 11:27am PT
If these two had passed up the chance to take some of Citibank's money, they would have been criticized for that too. Probably by the same guys who are bagging on them right now.
philo

Trad climber
Somewhere halfway over the rainbow
Nov 26, 2011 - 11:28am PT
Oh Chaz go blow yourself. Again.
Kalimon

Trad climber
Ridgway, CO
Nov 26, 2011 - 11:42am PT
Whatever MTucker . . . don't you have anything better to do than dis on people you are jealous of?

Maysho

climber
Soda Springs, CA
Nov 26, 2011 - 11:47am PT
Philo,

I generally agree with your position on things, but I have to say, and with all due respect.. there are a number of threads up now that have gotten so nasty with personal conflict that you are usually an energetic half of. I suspect I am not alone as someone who might post thoughtful comments but are really turned off by the personal attacks between you and skipt, chaz, and others and just stay away...Why not stay on topic, and battle it out with thoughtful posts, and keep the personal attacks off the threads. As with all conflicts, de-escalation begins at home...

Peter
Mighty Hiker

climber
Vancouver, B.C.
Nov 26, 2011 - 11:51am PT
Somehow I doubt that a day with Chris Sharma would have any effect on the Murdoch family. They're sleazy crooks.
sandstone conglomerate

climber
sharon conglomerate central
Nov 26, 2011 - 11:55am PT
I will take some of that money from Citibank. All money is dirty anyways, and usually coated with drug residue.
Isn't climbing a selfish activity at any rate?
nature

climber
back in Tuscon Aridzona....
Nov 26, 2011 - 11:58am PT
If it bothers MTool it must be a good thing.

Good for you, Alex!
Chaz

Trad climber
greater Boss Angeles area
Nov 26, 2011 - 12:11pm PT
It shouldn't bother anyone who's ever taken money from the Federal Government.

We all know the gruesome, mean-nasty things they've had a hand in.
couchmaster

climber
pdx
Nov 26, 2011 - 12:32pm PT
I generally agree with your position on things, but I have to say, and with all due respect.. there are a number of threads up now that have gotten so nasty with personal conflict that you are usually an energetic half of. I suspect I am not alone as someone who might post thoughtful comments but are really turned off by the personal attacks between you and skipt, chaz, and others and just stay away...Why not stay on topic, and battle it out with thoughtful posts, and keep the personal attacks off the threads. As with all conflicts, de-escalation begins at home...

Ditto, I bet you are a real nice person in person Phil. Take it easy on the screaming and name calling will ya. Study a Karl Baba post, he gets the info out in a way that he can actually change a few minds to his viewpoint, and you still want to tie in with him afterwards.

BTW, I'd like to thank Mtucker for linking the video. If he hadn't framed it in a contentious manner, we would have had nothing to add and it would have dropped off the front page in 10min or less LOLZ.

Warm regards to all

Bill
altieboo

Boulder climber
Livermore, Ca/ Currently: Peoples Republic
Nov 26, 2011 - 12:49pm PT
If only a tone of voice could be heard over the intertron. I dont think most of this stuff would be said in an angry narrative. I think most comments would be followed by a chuckle. At least thats what I hear coming from down stairs often times when that "as#@&%e" posts. Just sayin...
Chango

Trad climber
norcal
Nov 26, 2011 - 01:20pm PT
Sell out? Ha! What better way to bet even with an f'd up instituation than to take some of their money
The user formerly known as stzzo

climber
Nov 26, 2011 - 02:17pm PT
Ron has it.

Damn near impossible to get away from indirectly contributing to or benefiting from the economic machine.

Even nonprofits are funded by the spoils, thorugh foundations and donations by the rich.
Squeezo

Trad climber
Conifer CO
Nov 26, 2011 - 02:29pm PT
wow dont really know what to say, 1% is not very much Alex,i'll stick to the 99%.
But maybe Alex ill give you the beniffet and you just dont understand the whole 99% thing,
Squeezo

Trad climber
Conifer CO
Nov 26, 2011 - 02:32pm PT
I also think that it sure is a dam pitty that the Climbing world had to go to politics, just go back to your local crags and climb for yourself and your coumminity! DAM THE MAN
Rattlesnake Arch

Social climber
Home is where we park it
Nov 26, 2011 - 03:03pm PT
try about 100 grand

Nice work (if you can get it).
billygoat

climber
Pees on beard to seek mates.
Nov 26, 2011 - 04:29pm PT
Somehow I doubt that a day with Chris Sharma would have any effect on the Murdoch family. They're sleazy crooks.

To clarify, that was the fee per day. It was more like 5 days. And don't underestimate Chris' ability to influence folks profoundly. The same son has recently started distancing himself considerably from the rest of the clan.
James

climber
My twin brother's laundry room
Nov 26, 2011 - 04:46pm PT
I think commercials like this one are great as they bring much needed money into the climbing world. I hope that someday climbers make as much as other athletes.

Does anyone criticize Michael Jordan for selling Fruit of the Loom and making 5 times as much as AH and KB?
QITNL

climber
Nov 26, 2011 - 04:53pm PT
Here's the casting call for the spot, posted last October in the Utah section of Summitpost:

http://www.summitpost.org/phpBB3/citibank-commercial-casting-trad-climbers-t60107.html

CITIBANK Commercial casting TRAD Climbers

Hi there... I'm a casting director in Los Angeles and am working on a Citibank commercial that is going to be shooting in the Utah Moab area - specifically Fisher Towers.
We are looking for male and female Trad Climbers that are familiar/comfortable with this area, or are at a level of climbing where this area would not be a problem, even considering the bad rock in the area.
We would need your name and contact info, a little bio about your Trad climbing experience, and some photos or video of you rock climbing (please make sure we have at least one shot that just shows your face clearly - doesn't have to be a rock-climbing shot).
We will be having a meeting with the director on Thursday 10/20, and this shoots in the Utah Moab area from 10/28 - 10/29. If you do not live in the area, travel would happen on 10/26 to Utah, and 10/30 return.
This is a SAG union job (you do NOT have to be in the union to do the job) so it will be a very well paying gig for whoever they hire.
Please email me if you are interested or know someone that would be good for this spot at shanecasting@mac.com.
Thank you!

A few more details:

"Citi Rock Climber Accessories" Commercial ; Aerial Filming by INDIE AERIALS in Van Nuys, CA Commercial Helicopter Pilot: Peter Lowry and DP: Paul Laufer
Bruce Morris

Social climber
Belmont, California
Nov 26, 2011 - 05:28pm PT
It's been my experience that you climb better when you have enough money to eat and buy new equipment. You're a lot healthier then too!
Toker Villain

Big Wall climber
Toquerville, Utah
Nov 26, 2011 - 09:42pm PT
I just realized,... if Werner says that MTucker is not Lobo (and, though at times totally deluded, Werner doesn't lie) that means that Werner knows who MTucker is.
Ottawa Doug

Social climber
Ottawa, Canada
Nov 26, 2011 - 09:43pm PT
He's just a kid who happens to be the very best in his chosen field. If he happens to make a living out of it eventually, well then I say great! Maybe all of you who think that is bad can go "occupy Utah."

:)
Toker Villain

Big Wall climber
Toquerville, Utah
Nov 26, 2011 - 09:49pm PT
What? Like there isn't an idiot surplus here already?
WBraun

climber
Nov 26, 2011 - 10:34pm PT
Piton Ron -- "Werner knows who MTucker is."

Are you sure?

I have no fuking clue who MTucker is.

Keith has a different avatar .....
James Wilcox

Boulder climber
Santa Barbara
Nov 27, 2011 - 12:00am PT
Rather than giving Citibank money by using their services Alex and Katie took money from them, albeit indirectly.
Maybe that's why Alex is laughing in the commercial.
I think that's cool.
Dingus Milktoast

Gym climber
And every fool knows, a dog needs a home, and...
Nov 27, 2011 - 08:58am PT
top 3 mtucker ident theories:

1. = Werner
2. = Coz
3. = klaus

DMT
bit'er ol' guy

climber
the past
Nov 27, 2011 - 10:18am PT
A climber is getting paid to climb w/ a hot chick and you have a problem w/ it ?? Oh! that's right,

your climbing ice in Texas and your talkin' smack on supertopo....I forgot.
elcap-pics

Big Wall climber
Crestline CA
Nov 27, 2011 - 03:33pm PT
Right on Alex!!
steve shea

climber
Nov 27, 2011 - 03:48pm PT
Most athletes involved in third world sports like climbing and skiing don't even get their 15 min. Let him cash in when he can.
KyleO

Gym climber
Calgary, AB
Nov 27, 2011 - 03:55pm PT
Yes Fattrad, your a capitalist pig.

And Honnold is a modest rock climber, with a modest yearly income trying to make a few bucks so he can keep doing what he loves to do.

I think you suffer from delusions of grandeur...
Toker Villain

Big Wall climber
Toquerville, Utah
Nov 27, 2011 - 04:08pm PT
So Werner,
what is Lobo's avatar and what on earth keeps you from allowing that he could also be Mtucker?
LOL
ß Î Ø T Ç H

Boulder climber
bouldering
Nov 27, 2011 - 05:41pm PT
HonnSolo is just the new Dean Potter. The media puppets and parades you around for a while until they are sick of you, then finds some new sensation to take your place.
Karl Baba

Trad climber
Yosemite, Ca
Nov 27, 2011 - 06:40pm PT
Yes the Banks are Evil. I have accounts with two of the worst.

So as long as Alex isn't pimping sub-prime mortgages to those who can't afford them, we are swimming in the same waters together.

Maybe he's laughing in that quick close up cause he's hanging on top-rope

Rock It Alex

Peace

karl
wstmrnclmr

Trad climber
Bolinas, CA
Nov 27, 2011 - 07:43pm PT
I'm torn...I do think it's a sellout to use a high profile add paid for from a bailout at the peoples expense, especially since the bank didn't suffer and many who bailed them still are. But at least we're paying for someone we like. I closed my bank accounts with Wells, got rid of my Citicorps card and bank locally. I certainly wouldn't wear a citcorp logo on my ass when I climb.....I personally try not to be a hypocrite but it's hard not to be tied in somehow. Just don't like the very public way it was done.....I think those of you still banking with the bailout banks are doing worse than what Honnold did.......
tornado

climber
lawrence kansas
Nov 27, 2011 - 07:50pm PT
Has Peter Croft ever made any commercials for banks?
luggi

Trad climber
from the backseat of Jake& Elwood Blues car
Nov 27, 2011 - 08:01pm PT
Tornado...is Peter Croft Twenty, attractive, been on the cover of National Geographic...this thread is a bunch of bitchin over someone who climbs better then most here, and made some freak'in money to pay the bills. Geez good for Alex....make more commercials..it least it takes the sport from the dirt to the people so they can ask questions about it. My son could careless about the bank ad the chick I think..but he recognized Alex right off the bat. He was excited about that!

MOVE ON THERE IS NOTHING MORE TO SEE HERE
Chaz

Trad climber
greater Boss Angeles area
Nov 27, 2011 - 09:30pm PT
Any of your righteous credit unions hiring guys to climb, like Citibank is?
Norton

Social climber
the Wastelands
Nov 27, 2011 - 09:35pm PT
Well, let's see:

Citicorp exists as a multi billion dollar maximum profit corporation, hence paying a climber peanuts is nothing


A credit union is a NON PROFIT, and owned by the MEMBERS


Gee, I dunno, I just can't see any difference between banks and credit unions.
tornado

climber
lawrence kansas
Nov 27, 2011 - 09:40pm PT
Luggi, Maybe he is not all of those things but I bet he does not have weirdos staring at him at Chipotle. http://vimeo.com/27728779
Chaz

Trad climber
greater Boss Angeles area
Nov 27, 2011 - 10:09pm PT
That's a good point.

How can you say you own a part of something if you're unable to sell your share of it?
Mighty Hiker

climber
Vancouver, B.C.
Nov 27, 2011 - 10:12pm PT
A credit union is a co-operative, owned by its members. It is different from a business corporation in that it is one shareholder/one vote (usual co-op model) rather than one share/one vote (usual corporate model). Co-operatives tend to be more focused on serving their members, which may include more than just profit. But they do make profits, which are returned to members as patronage bonuses or dividends.

Shares in co-ops (and credit unions) usually aren't tradeable or very liquid, but can at least be redeemed when you stop being a member, or when dividend shares build up. But then, most shares in most corporations - those that aren't publicly traded - aren't very liquid either.

There are, of course, many gradations of co-ops, just as there are of corporations. But they're very often good places to do business, and be a member who benefits from it.

I do all my financial business with a local credit union, which has a good record in terms of all measures - social and environmental leadership, employees, financial responsibility, member relations, etc. They return a dividend every year, which is credited to my account, but which I can take out at any time. All I have to do is maintain a minimum share value.
Q- Ball

Mountain climber
where the wind always blows
Nov 27, 2011 - 10:17pm PT
Why are folks mad at Alex for getting a paycheck? I guess you are just jealous that you don't get paid to climb. Pitiful to be mad at an American making money. I'm happy for anybody getting a check!
Chaz

Trad climber
greater Boss Angeles area
Nov 27, 2011 - 10:21pm PT
That's the first thing I thought, too, Skip: "I own a piece of REI".

If I decide to quit REI, can I sell my membership?

It's *value* has gone up since I joined. I could triple my investment.
Mike Bolte

Trad climber
Planet Earth
Nov 27, 2011 - 10:21pm PT
Q-ball, it is not Alex or his paycheck. They are just mad. That's why every ST thread gets turned in the same tired set of rants and counter-rants by the same set of mad people.

EDIT: my first reaction was the same as Roger's (now buried by the rants and counter-rants): cool that the woman is doing the leading
skywalker

climber
Nov 27, 2011 - 11:13pm PT
jeeze really??? Yawn...

S...
Hilt

Social climber
Utah
Nov 27, 2011 - 11:22pm PT
You guys are stupid. I bet most of you would do a Viagra commercial for the money. Why you expect someone else to be better than you I have no idea.

Plus since he is promoting climbing, making it's presence stronger in the main stream which trickles down to help the Access Fund, Gear Companies and YOU! You are not only Stupid but Idiotic too.




Toker Villain

Big Wall climber
Toquerville, Utah
Nov 27, 2011 - 11:40pm PT
They aired it again tonight at the end of 60 Minutes (a connection?)

I'll tell you what bugs me about it.

It is this: I'll bet anything that other people are making more off that add than either climber, the ones at risk. THAT is worth ranting about.
But as one of the (nominal) owners of the corporation I'd say; glad to have you on the team Alex, I've caught a few doozies and never dropped one. This end is good. Don't let the occupiers dissuade you from acquiring wealth. It is the physical reserve of freedom; the more you have the freer you are.

We still have a long way to go before Americans can capitalize on climbing the way some euros have.
bergbryce

Mountain climber
South Lake Tahoe, CA
Dec 5, 2011 - 12:41am PT
I just watched the commercial, watching for technical correctness (was on digital tv, we re-wound it).
In general, the climbing was somewhat accurately represented. However, there was one short bit where the editor screwed up. The female climber (sorry don't remember her name) appeared to be on lead the whole commercial, but there was a really short clip where she was either suddenly following or had clipped something well over her head. It looked like she was following, which doesn't jive with the rest of the sequences of the commercial, where she always appeared to be leading.
Sorry to nitpick.
Tami

Social climber
Canada
Dec 5, 2011 - 12:43am PT
I bet most of you would do a Viagra commercial for the money.



Nope. I wouldn't.
dangry

Trad climber
the bay-sierra complex
Dec 6, 2011 - 03:17pm PT
Just in case anyone with money wants to buy a dirtbag I come cheap. Gas and food money maybe a little extra to buy a hot shower now and then. I will sell what ever you got.










...yep it's still funny
elcap-pics

Big Wall climber
Crestline CA
Dec 6, 2011 - 04:15pm PT
Saw the ad the first time a few days ago.... looked to me like Katie Brown got most of the time in the ad. More power to them both... it is hard enough to make $$$ in this sport without other climbers getting all rabid about it! Looks like petty jealousy to me!
deuce4

climber
Hobart, Australia
Dec 6, 2011 - 04:32pm PT
Great for Alex.

BITD we used to dream of using our talents to actually make some money to continue feeding the rat.
nature

climber
Aridzona for now Denver.... here I come...
Dec 6, 2011 - 09:44pm PT
I finally saw the commercial last night (I don't own a TV).

it's actually well done commercial.

his girlfriend looks hot in the nylons.
Brandon-

climber
The Granite State.
Dec 6, 2011 - 09:49pm PT
If your occupation on your tax form is 'professional climber', you're more than worthy of participating in an advertisement depicting rock climbing.

I hope he cashes in. It's a rare talent that Honnold has and he should capitalize on it to the fullest while he can.
Melissa

Gym climber
berkeley, ca
Dec 6, 2011 - 09:51pm PT
I bet most of you would do a Viagra commercial for the money.

I would do a Viagra commercial for free.

Seriously.
Dingus Milktoast

Gym climber
And every fool knows, a dog needs a home, and...
Dec 6, 2011 - 11:16pm PT
If yall ever do a Viagra commercial please don't make it as stupid as this one....

http://www.youtube.com/watch?v=4I4xBCq_cpw

Giddy UP!

Lol.

DMT
philo

Trad climber
Somewhere halfway over the rainbow
Dec 7, 2011 - 07:23pm PT
I'll make a Viagra commercial with you Melissa..

Better make it a double dose bigboi it's the only way you'll be gettin' it up!
Some of us don't need Viagra, cheater sticks or anonymous avatars.
deuce4

climber
Hobart, Australia
Dec 7, 2011 - 08:04pm PT
Sender films just asked if I had any footage of the John Bachar TV commercial ("Essence of Shaving" for Gillette) for which I was a chief rigger back in the day (around 1984/5). 10 days for 30 seconds of footage. Anyone seen it?
Jaybro

Social climber
Wolf City, Wyoming
Dec 7, 2011 - 08:13pm PT
Seen it...but not in a long, while, John....

One of my recent jobs has been to man the remote and change the channel when that shitibank commercial comes on..... It goes bad for me if I don't at least mute it before that awful song!
nature

climber
Aridzona for now Denver.... here I come...
Dec 7, 2011 - 08:19pm PT
I'll do a Viagra commercial so long as I don't have to shave my junk....


oh wait..... never mind....
The Larry

climber
Moab, UT
Dec 7, 2011 - 09:54pm PT
I worked on the Citibank commercial. It was great gig.

That song is pretty bad though.

Werkin' out the moves on the Tom Cruise arete.
Werkin' out the moves on the Tom Cruise arete.
Credit: The Larry

Getting the ropes up.
Getting the ropes up.
Credit: The Larry

And.....Action
And.....Action
Credit: The Larry
Ghost

climber
A long way from where I started
Dec 7, 2011 - 10:32pm PT
I'd be willing to bet that a lot of us here on ST have worked on or in commercials or ads or stupid commercial films of one kind or another. Probably most of us would refuse to work for a tobacco company, but other than that... Well, if it buys another year in the dirt, who's going to turn it down?

Tami and I can kind of look down our noses at most of you (even though we're both short) cuz the big commercial we worked on actually saved our country, but the truth is we'd have done it anyway.
labrat

Trad climber
Nevada City, CA
Dec 7, 2011 - 10:34pm PT
"the big commercial we worked on actually saved our country"????
Ghost

climber
A long way from where I started
Dec 7, 2011 - 10:39pm PT
Damn right. If it weren't for us, you'd have two northern neighbors, not just one. It's all here on ST somewhere.
labrat

Trad climber
Nevada City, CA
Dec 7, 2011 - 10:46pm PT
Found it thanks....
http://www.supertopo.com/climbing/thread.php?topic_id=1018894&msg=1019130#msg1019130
QITNL

climber
Dec 7, 2011 - 10:54pm PT
Nice shots, Larry. Got any outtakes from the aerial footage?
Jaybro

Social climber
Wolf City, Wyoming
Dec 7, 2011 - 11:00pm PT
I bet it was a gas, Larry! I'd a done it in a heartbeat!
russellg

Sport climber
Malibu, CA
Dec 8, 2011 - 12:00am PT
Any idea what route (if it was an actual route) that they were doing? Looks pretty cool!

And by the way, I would sell out for a one second cameo to get 100k. Not sure there are too many people who read this board who wouldn't! :)


Malibu real estate
nature

climber
Aridzona for now Denver.... here I come...
Dec 8, 2011 - 12:02am PT
If'm I'm reading The Larry's post correctly the route is
Tom Cruise arete



FA?
The Larry

climber
Moab, UT
Dec 8, 2011 - 12:36am PT
The route that they are climbing in the commercial is Ancient Art, but they did some close ups at Dead Horse Point. Off limits to climbing btw.

We found a bunch of bolted on holds on the rock where they filmed Mission Impossible.

Ol' Tom was doing the iron cross pretty much where Alex is on the arete.

He's a super cool dude.

Credit: The Larry

graniteclimber

Trad climber
The Illuminati -- S.P.E.C.T.R.E. Division
Dec 8, 2011 - 12:44am PT
In the ad, is that his real girlfriend or an actress?
Maysho

climber
Soda Springs, CA
Dec 8, 2011 - 01:02am PT
Neither, she is Katie Brown! Star climber etc...
S.Leeper

Sport climber
Pflugerville, Texas
Dec 8, 2011 - 01:12am PT
She looks different in the commercial.
dogtown

Trad climber
Cheyenne, Wyoming and Marshall Islands atoll.
Dec 8, 2011 - 01:30am PT
Hey,
One of the best things that can happen to a person is to be able to make a living doing what the love. He’s not the first. Many people on this forum have done fairly well from this sport. More power to them.
Chinchen

climber
Way out there....
Dec 8, 2011 - 02:05am PT
Nice work Larry. Mr E. and I worked on a commercial shoot at Smith a long time ago. That was fun.
Matt M

Trad climber
Alamo City
Dec 8, 2011 - 10:24am PT
Man,

That Arri setup makes me drool a bit. I got to use an SR3 in school back in the day unsupervised (shoot for PBS I got to help on wrapped a day early and the DP (my prof) let me use it before bring it back to the rental house). It was like someone threw me the keys to a Ferrari and said "have it back in the morning with a full tank of gas."

That was a long time ago....


Film shoots operate in a world outside the "norm". If most people knew what went into making ANY professional level commercial (let alone a feature film) they'd have an appreciation for even the worst B-Comedy at the theater.

Looks like a fun time. Good for Alex, Katie and all the behind the scenes climbers for making their passion pay some bills!

GaClimber

Trad climber
Duluth, GA
Dec 11, 2011 - 12:35am PT
When I climbed Ancient Art several years ago, the capstone was loose. But I don't remember it tilted at a 45 degree angle as in the end of the commercial. Is the camera angle causing an illusion?
RtM

climber
DHS
Dec 11, 2011 - 12:04pm PT
Of all the credit cards in my wallet (and I do have a few), my Citicard is the one I trust the most. In my experience with credit companies, Chase is the real evil one, I have always distrusted them. And look at them now, they own f*#king everything!
Toker Villain

Big Wall climber
Toquerville, Utah
Dec 11, 2011 - 12:24pm PT
Correction Larry;

The bolted on holds were left from Treasure Of The Gods.
Remember Nancy Feagin taking the whipper?

MI 2 was shot on several different "lines", some on the west side but others where you can see the potash ponds.

But there actually is a real climbing route on Deadhorse which has been declared off limits because (get THIS rationale) they worry people trying to watch climbers below will fall.


ARGH!!!!!!!
The Larry

climber
Moab, UT
Dec 11, 2011 - 12:37pm PT
Ron, I am not sure what Nancy Feagan Movie you are talking about.

I just rewatched the Tom Cruise clip. Yeah He's all over the place on that wall. Did you work on that? There were a lot of bolted on holds and a lot of empty holes.

There is also a sick looking finger crack about a pitch down. I'm might be able to get permission to go down and clean the holds off. Maybe take a detour and check that crack out.
WBraun

climber
Dec 11, 2011 - 12:45pm PT
The bolted on holds were left from Treasure Of The Gods.

I don't remember us bolting on any holds there.

I don't recall even having any artificial holds period.

This is Bullsh!t .....
The Larry

climber
Moab, UT
Dec 11, 2011 - 01:16pm PT
I don't remember us bolting on any holds there.

I don't recall even having any artificial holds period.

This is Bullsh!t .....

The ranger said they were from MI. I guess she was wrong, but they're there.

Calival72

Social climber
San diego, CA
Jan 19, 2012 - 12:29am PT
Alex is an amazingly Zen climber and any one of us should be lucky enough to attract national sponsors. What an awesome privelege to find supporters who make it possible for those truly gifted to use this precious short time on earth to excel at at something we all love and are passionate about. I am amazed by Alex and those before him and those who will follow in his enormous footsteps. I hope to shake his hand up in Yosemite some day soon, Good luck and Gospeed as well as congratulations Alex, you are such an inspiration! And to the other women climbers, bless you!! Climbing is my breath, food, leisure, work and rest. Long live ropes and rocks!!!
pleasantOs

Trad climber
Jan 19, 2012 - 12:35am PT
finally, a climbing commercial with realistic climbing for the masses who have no clue what the sport is all about. the one with the dude's hand about insurance is way...

better question? what did honnold and brown do after the shoot?

now, now...

what did they climb?
Hardman Knott

Gym climber
Muir Woods National Monument, Mill Valley, Ca
Jan 25, 2013 - 05:40pm PT
The ad has been running again a lot lately after a long hiatus - more power to Alex and Kaite getting some nice residuals.

Meanwhile the OP, MTucker/Acer et al, appears to have permanently crawled back into his hole.
tornado

climber
lawrence kansas
Jan 25, 2013 - 05:48pm PT
Does that commercial make anyone else want to run down to the REI and put a whole rack of BD cams a harness and some 5.10 shoes on your citibank card? No thanks.
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