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Ray Olson
Trad climber
Imperial Beach, California
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Topic Author's Original Post - Nov 7, 2009 - 08:02pm PT
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I know, wierd thread title,
but it honestly seems that way
sometimes...
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Josh Nash
Social climber
riverbank ca
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or more like the new teams.
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426
climber
Buzzard Point, TN
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Persuasion...it works wonders
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Jaybro
Social climber
Wolf City, Wyoming
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i thought religion Was, branding...
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Srbphoto
Trad climber
Kennewick wa
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I wouldn't say they are the new religion. I would say there is a religious fanaticism associated with them. As well as an antireligious fanaticism (which is often the more visceral of the two).
Look at TNF. Some people think everything they make is just the best and there are others who think anything with TNF on it is garbage.
The small "in the know" companies suffer from the same thing. Then if they get big a lot of the fanatics become the antifanatics :)
Ray - nice subject!
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rockermike
Trad climber
Berkeley
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Consumption of manufactured goods generally is the new religion - and the malls the new cathedrals. Brands are just denominations.
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Srbphoto
Trad climber
Kennewick wa
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Rockermike - or in Berkeley's case Ikea is the Glass Cathedral.
And Marmot, which is in a church.
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nick d
Trad climber
nm
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Just ask an Apple computer user!
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perswig
climber
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^^It's not a cult! (or is it?)
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Peter Haan
Trad climber
San Francisco, CA
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Well, Ray, we have not really progressed all that far that we would have left behind fundamental aspects of what makes us function. Note "Cargo Cult" (also known as Cargo Culture) on wikipedia:
http://en.wikipedia.org/wiki/Cargo_cult
where primitive cultures after initial contact with advanced civilizations such as ours, then endow all sorts of stuff of ours, with magical powers and meanings. It was noticed in the Caribbean where shipwreck flotsam was sometimes arranged into altars and thought to have voodoo value. I think branding can work on this level with many even today.
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Ghost
climber
A long way from where I started
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Brand as religion is as old as humanity. It has gone by different names, or not by any name, but aspiring to coolness by buying/wearing/using the same brand the cool people use is what humans do.
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Ray Olson
Trad climber
Imperial Beach, California
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Topic Author's Reply - Nov 8, 2009 - 08:05am PT
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IMHO
Brand manufacturers are our servants,
their job is to cater to our needs
in both the short and long term.
it isn't about "them" it is about
what we do with the tools they make.
BTW, is California a "Brand"?
is USA a "Brand".......?
Peter, all time cool link.
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Jaybro
Social climber
Wolf City, Wyoming
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I think we like things that work. Branding, at best, helps keep track. Apple stuff works, Fish gear works, Stonemaster clothes work. Gramicci stuff used to work.
I tend to drive Saabs, because they rock, even if they don't always work as well as Hondas or Toyotas. And that works for me!
Jardine used a whole page for the copyright alone, what a slacker!
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