People are giving and helping on the other side of the dam too, there's still a dugnad spirit, but they seldom tell anybody outside their own family about their kindness and dignity. Telling other people how kind and dignified you are, is seen as bragging, or as putting nice feathers in the hat to look a little better or in some cases - putting lipstick on the bulldog.
I think sometimes some people forget that posting about this stuff inspires others to follow suit, and therefore is much more valuable than just "Bragging".
I myself try to be nice to everyone, treat my employees with respect, and pay them well... I also have mentored quite a few climbers/snowboarders/sledders but I know I should do more...
I keep a pair of jumper cables under my seat & am always happy to use them.
One time when i was very young my moms & I were stuck on the side of the highway between Chase & Kamloops in August (hot). The tire on our boat trailer or truck(cant remember, doesnt matter) had blew on the way back from the lake & pops had hitched a ride into town to fix it or something. We're just roasting, waiting sitting on the shady side of the truck & this lady pulls up, gets out & walk up to us all serious. She pulls out a ice cold can of Pepsi & gives it to my mom. My mom says thanks & she tells us to have a good day. My parents never let us drink pop at all. Best fkkin pepsi in my life. That lady taught me something very special.